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The small public library survival guide : thriving on less

Author: Herbert B Landau
Publisher: Chicago : American Library Association, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"[Herbert] Landau, a seasoned marketer, applied his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches brought in resources, volunteers, and in-kind donations and earned the library local and national awards"-- Cover.
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Additional Physical Format: Online version:
Landau, Herbert B.
Small public library survival guide.
Chicago : American Library Association, 2008
(OCoLC)607786877
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Herbert B Landau
ISBN: 9780838935750 0838935753
OCLC Number: 212375849
Description: viii, 159 pages ; 23 cm
Contents: Why this book is necessary --
Defining your library's role in your community : a market-oriented approach --
Translating community needs into a strategic plan --
Funding your library's plan --
Earning money through benefit events --
Obtaining noncash support from the community --
Granstmanship : the art of grant winning --
Ongoing marketing of your library and its programs --
Innovative library programming on a shoestring --
Staffing your library's plan --
Buying on the cheap --
Conclusion : is it worth all the effort?
Responsibility: Herbert B. Landau.
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Abstract:

Shares practical tools and tested strategies, guiding small public library administrators, trustees, librarians, and friends to: define the community's library service needs; develop responsive  Read more...

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