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Smart Food

Author: Libby PotterAlex HansonGerard EvansClive EdwardsBritish Broadcasting Corporation.All authors
Publisher: New York, N.Y. : Films Media Group, [2011]
Series: Feeding frenzy : 21st century food trends.
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
From plant extracts to fish oils to yogurt laden with beneficial bacteria, food designed to make us brainier as well as physically healthier is growing in popularity. This program examines the trend, which has created a windfall for retailers and manufacturers even though the jury is still out regarding the benefits for consumers. Viewers learn about the history of health-food claims and meet food marketing expert  Read more...
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Genre/Form: Short films
Educational films
Internet videos
Nonfiction films
Video recordings for the hearing impaired
Additional Physical Format: Originally produced:
Clever Food,
Open University, 2006
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Libby Potter; Alex Hanson; Gerard Evans; Clive Edwards; British Broadcasting Corporation.; Open University.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 783173953
Notes: Streaming video file.
Title from title frames (viewed June 26, 2012).
Originally broadcast as segment of the television program Money programme in 2006.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Encoded with permission for digital streaming by Films Media Group on October 29, 2011.
Credits: Camera, Alex Hanson [and others] ; film editor, Gerard Evans ; editor, Clive Edwards.
Performer(s): Reporter, Libby Potter.
Target Audience: 10 & up.
Description: 1 video file (approximately 28 min.) : sound, color, digital file.
Contents: Smart Foods? (0:44) --
Functional Food (2:45) --
Benefits of Functional Food (2:45) --
Cholesterol and Margarine (2:10) --
Unilever Promotes Heart Health (3:02) --
Product Claims and Pricing (2:26) --
Probiotics: The Fastest Growing Food Sector (4:10) --
Clever Foods New Growth Market Area (4:17) --
Omega 3 and Brain Function (1:43) --
Changing Food Labels (2:58) --
Credits: Smart Food (0:39).
Series Title: Feeding frenzy : 21st century food trends.
Responsibility: produced and directed by Steve Crabtree ; BBC co-production [with] The Open University.

Abstract:

From plant extracts to fish oils to yogurt laden with beneficial bacteria, food designed to make us brainier as well as physically healthier is growing in popularity. This program examines the trend, which has created a windfall for retailers and manufacturers even though the jury is still out regarding the benefits for consumers. Viewers learn about the history of health-food claims and meet food marketing expert David Hughes, who predicts that low fat and reduced sugar will no longer sustain the health-food trade. Instead, Hughes asserts, remedies for specific health and wellness problems will drive culinary commerce. Consumer advocate Michelle Smyth, however, warns against touting products like probiotics and Omega 3 oils as brain strengtheners without scientific evidence.

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