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Smart marketing for small business : how to identify your target market and reach it successfully

Author: Regina Gaujers; Jennifer Browne; Julie-Ann Harper
Publisher: Sydney : McGraw-Hill, 2001.
Edition/Format:   Print book : English
Summary:
Third in a series for small business. Shows how to gather and analyse information to effectively reach your market. Discusses: creating the correct marketing mix, how to develop customer relations, and how to create a marketing plan. A concise and practical representation of how marketing can improve your business's performance.
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Document Type: Book
All Authors / Contributors: Regina Gaujers; Jennifer Browne; Julie-Ann Harper
ISBN: 0074710753 9780074710753
OCLC Number: 155646295
Notes: Includes index.
Description: 1 volume
Responsibility: Regina Gaujers, Julie-Ann Harper, Jennifer Browne.

Abstract:

Third in a series for small business. Shows how to gather and analyse information to effectively reach your market. Discusses: creating the correct marketing mix, how to develop customer relations,  Read more...

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