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Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business

Author: David Siteman Garland
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how  Read more...
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Document Type: Book
All Authors / Contributors: David Siteman Garland
ISBN: 9780470647929 0470647922
OCLC Number: 635494128
Notes: Includes index.
Description: xxiv, 230 pages ; 24 cm
Contents: The shift : finding those eyballs and big mouths --
Create your foundation : be a human, not a company --
Become a trusted resource : because nobody cares about your project --
Selling sucks : to educate, inspire, and entertain is fun --
Be your own media source --
The art and science of experimenting and creating content --
Tapping into the power of online video : forget viral, focus on function --
Market and promote your business by helping others --
The keys to marketing, promoting, and building your community --
Creating a sharable and spreadable website --
Expanding your network : the art of digital schmoozing --
Your reputation in the transparent world we live in : doing business now is like being on camera 24/7 --
Respect the blogger and new media --
How to connect with anyone you want : using your content, connections, and products as a handshake --
Traditional advertising is dying : the rise of creative paid sponsorships and social marketing --
Take it offline.
Responsibility: David Siteman Garland.
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Abstract:

Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business.  Read more...

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