skip to content
Smarter pricing : how to capture more value in your market Preview this item
ClosePreview this item

Smarter pricing : how to capture more value in your market

Author: Tony Cram
Publisher: London ; New York : Financial Times/Prentice Hall, 2005.
Edition/Format:   eBook : Document : EnglishView all editions and formats

Are your prices too low? Some of your customers would pay more, and there are times and places where you could charge more. This book talks about the rules of commanding the right price, and  Read more...


(not yet rated) 0 with reviews - Be the first.

More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tony Cram
ISBN: 9780273706137 0273706136
OCLC Number: 137284093
Notes: Includes index.
Description: 1 online resource.
Contents: Smarter PricingHow to capture more value in your market Contents 1. Pricing by voodoo or bingo?  there's a better way.CUSTOMERS - SMARTER WAYS TO UNDERSTAND THEM2. When they say price, they really mean value 3. What would you pay for this?  perils and pitfalls of pricing research4. Price discrimination  segmenting by price sensitivity 5. Customers behaving badly  how price can helpCOMPETITORS - SMARTER WAYS TO OUTWIT THEM6. Standing out from the crowd  pricing's role in positioning and differentiation7. Competing with value players  hit back with benefits8. Fighting price wars  planning to escape painCOMPANY SUCCESS  SMARTER WAYS TO CAPTURE VALUE9. Fixing the right price  structures, segments and stairways 10. Communicating prices  creating positive perceptions11. Why pay more?  how to get higher prices 12. Pricing success  keeping discipline, measuring resultsEXECUTIVE SUMMARY & LAST WORD13. Smarter pricing  the five minute versionThe last word on price
Responsibility: Tony Cram.


Editorial reviews

Publisher Synopsis

" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data

Primary Entity

<> # Smarter pricing : how to capture more value in your market
    a schema:Book, schema:CreativeWork, schema:MediaObject ;
    library:oclcnum "137284093" ;
    library:placeOfPublication <> ; # London
    library:placeOfPublication <> ;
    library:placeOfPublication <> ; # New York
    schema:about <> ;
    schema:about <> ; # Pricing
    schema:about <> ; # Marketing--Management
    schema:about <> ; # Marketing--Management
    schema:bookFormat schema:EBook ;
    schema:creator <> ; # Tony Cram
    schema:datePublished "2005" ;
    schema:exampleOfWork <> ;
    schema:inLanguage "en" ;
    schema:name "Smarter pricing : how to capture more value in your market"@en ;
    schema:productID "137284093" ;
    schema:publication <> ;
    schema:publisher <> ; # Financial Times/Prentice Hall
    schema:url <> ;
    schema:workExample <> ;
    wdrs:describedby <> ;

Related Entities

<> # London
    a schema:Place ;
    schema:name "London" ;

<> # New York
    a schema:Place ;
    schema:name "New York" ;

<> # Financial Times/Prentice Hall
    a bgn:Agent ;
    schema:name "Financial Times/Prentice Hall" ;

<> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;

<> # Marketing--Management
    a schema:Intangible ;
    schema:name "Marketing--Management"@en ;

<> # Pricing
    a schema:Intangible ;
    schema:name "Pricing"@en ;

<> # Tony Cram
    a schema:Person ;
    schema:familyName "Cram" ;
    schema:givenName "Tony" ;
    schema:name "Tony Cram" ;

    a schema:ProductModel ;
    schema:isbn "0273706136" ;
    schema:isbn "9780273706137" ;

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.