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Smashing logo design : the art of creating visual identities

Author: Gareth Hardy
Publisher: Chichester, West Sussex, U.K. : Wiley, 2011.
Series: Smashing magazine book series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"The ultimate guide to Logo Design from the world's most popular resource for web designers and developers. Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hardy, Gareth.
Smashing logo design.
Chichester, West Sussex, U.K. : Wiley, 2011
(DLC) 2011016641
(OCoLC)701808388
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Gareth Hardy
ISBN: 9781119994572 1119994578 9781119993568 1119993563 128340558X 9781283405584
OCLC Number: 760884496
Description: 1 online resource (292 pages) : illustrations (some color).
Contents: Cover; Table of Contents; Title Page; Introduction; Part I: The Power of Logos; Chapter 1: The Logo; Chapter 2: Types of Logos; Chapter 3: The Key to Success; Part II: Designing a Logo; Chapter 4: Communicating with Your Client: The Design Brief; Chapter 5: Conducting Preliminary Research; Chapter 6: Conceptualizing a Logo; Chapter 7: Getting Your Ideas On-Screen; Chapter 8: Turning to Typography; Chapter 9: Playing with Layout; Chapter 10: Considering Color; Chapter 11: Presenting Your Designs to Your Client; Chapter 12: Preparing Source Files; Chapter 13: Setting Logo Usage Guidelines.
Series Title: Smashing magazine book series.
Other Titles: Smashing magazine.
Responsibility: Gareth Hardy.

Abstract:

The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's  Read more...

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'E ncompassing everything about the art of creating identities, this is the only book you need to get started designing today'. (Research & Markets, Novmebr 2011)

 
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