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A smile in the mind : witty thinking in graphic design

Author: Beryl McAlhone, (Design writer); David Stuart; Greg Quinton; Nick Asbury, (Designer)
Publisher: London : Phaidon Press Ltd., 2015.
Edition/Format:   Print book : English : Revised and expanded editionView all editions and formats
Summary:
Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe.  Read more...
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Genre/Form: Illustrated works
Document Type: Book
All Authors / Contributors: Beryl McAlhone, (Design writer); David Stuart; Greg Quinton; Nick Asbury, (Designer)
ISBN: 9780714869353 071486935X
OCLC Number: 917375266
Notes: "First published in 1996"--Colophon.
Includes index.
Description: 272 pages : illustrations (chiefly color) ; 29 cm
Contents: Preface / Greg Quinton & Nick Asbury --
Introduction / Beryl McAlhone & David Stuart --
The case for with. What wit is; What wit can do; Wit at first hand; The moment; The risk; Answering objections --
Types of wit. Introduction; Addition; Ambiguity; Substitution; Pairs; Modification; Missing link; Homage; Trompe l'oeil; Puns & rebuses; Taking it literally; Expectations confounded; Incongruity; Economy; Coincidence; Shift: time; Shift: scale; Shift: view; Transformation; Series of twists; Power of words; The face --
Wit in practice. Introduction; Logos; Typography; Stationery; Invitations & cards; Seasonal; Self-promotion; Direct mail; Reports; Technical literature; Data visualization; Calendars; Posters; Packaging; 2D to 3D; Signage & environmental --
Wit in the world. Introduction; Arts & culture; Photography; Sport & leisure; Digital; Media; Travel; Industry; Retail; Food & drink; Health; Education; Not-for-profit; Ecology; Law; Finance; Politics; Life & death --
How I got the idea. Introduction; Noma Bar; Saul Bass; Michael Bierut; R.O. Blechman; Aziz Cami; Phil Carter; Ivan Chermayeff; Seymour Chwast; Alan Fletcher; Shigeo Fukuda; Abram Games; Milton Glaser; John Gorham; Sarah Illenberger; Michael Johnson; Mary Lewis; John McConnell; Minale Tattersfield; Christoph Niemann; Dean Poole; Paul Rand; Jim Sutherland; Trickett & Webb. The case for wit --
Types of wit --
Wit in practice --
Wit in the world --
How I got the idea.
Other Titles: Witty thinking in graphic design
Responsibility: Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.
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Abstract:

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners  Read more...

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"An entertaining sourcebook, this is a perfect gift for any designer." -Armin Vit, Absolutely Fulham "This collection of brilliant work is testament to the endless invention of graphic designers. A Read more...

 
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