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The snapshot survey : quick, affordable marketing research for every organization

Author: Lloyd Corder
Publisher: Chicago : Kaplan Pub., ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Corder, Lloyd.
Snapshot survey.
Chicago : Kaplan Pub., ©2006
(OCoLC)768236899
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Lloyd Corder
ISBN: 141950696X 9781419506963
OCLC Number: 61821778
Notes: Includes index.
Description: xiv, 272 pages : illustrations ; 23 cm
Contents: The snapshot survey: Conducting attitude research- with attitude! --
Boot camp: How to run your own snapshot survey --
Sizing up the competition: How to drill deep enough to discover your organization's true image and reputation in the marketplace --
Customer satisfaction, customer leads: How to get referrals, create loyalty, and develop lifelong partnerships --
Building a marketing plan that works: Ensuring your messages and tactics resonate with your target audience --
What should we call it? Picking the right name for your organization, products, and services --
Getting news coverage: How to identify trends, insights, and survey results that the media want to publish --
Adding power to your proposals: How to win more business by focusing your sales presentations on your prospects and their desires --
Internal marketing: Using the snapshot survey to gather employee feedback --
Measuring marketing ROI: How to prove and improve your marketing effectiveness.
Responsibility: Lloyd Corder.
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