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Soap, sex, and cigarettes : a cultural history of American advertising

Auteur : Juliann Sivulka
Éditeur : Australia ; Boston, MA : Wadsworth, Cengage Learning, ©2012.
Édition/format :   Livre imprimé : English : 2nd edVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
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Détails

Genre/forme : History
Type d’ouvrage : Ressource Internet
Format : Book, Internet Resource
Tous les auteurs / collaborateurs : Juliann Sivulka
ISBN : 9781111345310 1111345317 113331113X 9781133311133
Numéro OCLC : 714878884
Description : xvi, 430 pages : illustrations ; 23 cm
Contenu : Part I: Historical overview. The beginnings, 1492 to 1880 --
Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I --
Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 --
Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 --
Part V: Advertising in the new millennium. The digital age, since 2000 --
Epilogue.
Responsabilité : Juliann Sivulka.
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Résumé :

Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  Lire la suite...

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Synopsis de l’éditeur

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Lire la suite...

 
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