コンテンツへ移動
Soap, sex, and cigarettes : a cultural history of American advertising 資料のプレビュー
閉じる資料のプレビュー
確認中…

Soap, sex, and cigarettes : a cultural history of American advertising

著者: Juliann Sivulka
出版: Australia : Boston, MA : Wadsworth, Cengage Learning, ©2012.
エディション/フォーマット:   書籍 : English : 2nd edすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
評価:

(まだ評価がありません) 0 件のレビュー - 是非あなたから!

件名:
関連情報:

 

オフラインで入手

&AllPage.SpinnerRetrieving; この資料の所蔵館を検索中…

詳細

ジャンル/形式: History
資料の種類: インターネット資料
ドキュメントの種類: 図書, インターネットリソース
すべての著者/寄与者: Juliann Sivulka
ISBN: 9781111345310 1111345317 113331113X 9781133311133
OCLC No.: 714878884
物理形態: xvi, 430 p. : ill. ; 23 cm.
コンテンツ: Part I: Historical overview. The beginnings, 1492 to 1880 --
Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I --
Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 --
Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 --
Part V: Advertising in the new millennium. The digital age, since 2000 --
Epilogue.
責任者: Juliann Sivulka.
その他の情報:

概要:

Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  続きを読む

レビュー

編集者のレビュー

出版社によるあらすじ

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The 続きを読む

 
ユーザーレビュー
GoodReadsのレビューを取得中…
DOGObooksのレビューを取得中…

タグ

まずはあなたから!

類似資料

関連件名:(7)

この資料を含むリスト (4)

リクエストの確認

あなたは既にこの資料をリクエストしている可能性があります。このリクエストを続行してよろしければ、OK を選択してください。

リンクデータ


<http://www.worldcat.org/oclc/714878884>
library:oclcnum"714878884"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:Book
rdf:typeschema:MediaObject
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"2nd ed."
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description"Part I: Historical overview. The beginnings, 1492 to 1880 -- Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I -- Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 -- Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 -- Part V: Advertising in the new millennium. The digital age, since 2000 -- Epilogue."@en
schema:description"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/25352581>
schema:genre"History"@en
schema:inLanguage"en"
schema:name"Soap, sex, and cigarettes : a cultural history of American advertising"@en
schema:numberOfPages"430"
schema:publication
schema:publisher
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

ウインドウを閉じる

WorldCatにログインしてください 

アカウントをお持ちではないですか?簡単に 無料アカウントを作成することができます。.