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Soap, sex, and cigarettes : a cultural history of American advertising

저자: Juliann Sivulka
출판사: Australia : Boston, MA : Wadsworth, Cengage Learning, ©2012.
판/형식:   도서 : 영어 : 2nd ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
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장르/형태: History
자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: Juliann Sivulka
ISBN: 9781111345310 1111345317 113331113X 9781133311133
OCLC 번호: 714878884
설명: xvi, 430 p. : ill. ; 23 cm.
내용: Part I: Historical overview. The beginnings, 1492 to 1880 --
Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I --
Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 --
Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 --
Part V: Advertising in the new millennium. The digital age, since 2000 --
Epilogue.
책임: Juliann Sivulka.
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Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  더 읽기…

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Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The 더 읽기…

 
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