跳到内容
Soap, sex, and cigarettes : a cultural history of American advertising 预览资料
关闭预览资料
正在查...

Soap, sex, and cigarettes : a cultural history of American advertising

著者: Juliann Sivulka
出版商: Australia : Boston, MA : Wadsworth, Cengage Learning, ©2012.
版本/格式:   图书 : 英语 : 2nd ed查看所有的版本和格式
数据库:WorldCat
提要:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: History
材料类型: 互联网资源
文件类型: 书, 互联网资源
所有的著者/提供者: Juliann Sivulka
ISBN: 9781111345310 1111345317 113331113X 9781133311133
OCLC号码: 714878884
描述: xvi, 430 p. : ill. ; 23 cm.
内容: Part I: Historical overview. The beginnings, 1492 to 1880 --
Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I --
Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 --
Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 --
Part V: Advertising in the new millennium. The digital age, since 2000 --
Epilogue.
责任: Juliann Sivulka.
更多信息:

摘要:

Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  再读一些...

评论

社评

出版商概要

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!

相似资料

相关主题:(5)

这资料的用户列表 (4)

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


<http://www.worldcat.org/oclc/714878884>
library:oclcnum"714878884"
library:placeOfPublication
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/714878884>
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"2nd ed."
schema:copyrightYear"2012"
schema:creator
schema:datePublished"2012"
schema:description"Part I: Historical overview. The beginnings, 1492 to 1880 -- Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I -- Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 -- Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 -- Part V: Advertising in the new millennium. The digital age, since 2000 -- Epilogue."@en
schema:description"Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/25352581>
schema:genre"History."@en
schema:genre"History"@en
schema:inLanguage"en"
schema:name"Soap, sex, and cigarettes : a cultural history of American advertising"@en
schema:numberOfPages"430"
schema:publisher
schema:url
schema:workExample
schema:workExample

Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.