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Soap, sex, and cigarettes : a cultural history of American advertising

作者: Juliann Sivulka
出版商: Australia : Boston, MA : Wadsworth, Cengage Learning, ©2012.
版本/格式:   圖書 : 英語 : 2nd ed所有版本和格式的總覽
資料庫:WorldCat
提要:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
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類型/形式: History
資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: Juliann Sivulka
ISBN: 9781111345310 1111345317 113331113X 9781133311133
OCLC系統控制編碼: 714878884
描述: xvi, 430 p. : ill. ; 23 cm.
内容: Part I: Historical overview. The beginnings, 1492 to 1880 --
Part II: Early American advertising. Selling the goods, 1880 to 1900 ; The rise of a consumer economy, 1900 to World War I --
Part III: Modern American advertising. The roaring twenties, 1920 to 1929 ; The Depression and war years, 1930 to 1945 ; The postwar boom, 1945 to 1960 --
Part IV: Contemporary American advertising. The creative revolution, 1960-1975 ; From positioning to image building, 1975-1990 ; The information revolution, 1990-1999 --
Part V: Advertising in the new millennium. The digital age, since 2000 --
Epilogue.
責任: Juliann Sivulka.
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Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  再讀一些...

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Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The 再讀一些...

 
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