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Soap, sex, and cigarettes : a cultural history of American advertising

Author: Juliann Sivulka
Publisher: Boston, MA : Wadsworth, Cengage Learning, 2012.
Edition/Format:   Print book : Document   Computer File : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.
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Genre/Form: History
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Juliann Sivulka
ISBN: 9781111345310 1111345317
OCLC Number: 779500712
Description: 1 online resource (XVI, 430 S :)
Responsibility: Juliann Sivulka.

Abstract:

Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues.

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