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Soap, Sex, and Cigarettes : A Cultural History of American Advertising

Autor: Juliann Sivulka
Editora: Boston : Cengage Learning, 2012
Edição/Formato   Print book : Inglês : 2. edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues
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Gênero/Forma: History
Tipo de Documento: Livro
Todos os Autores / Contribuintes: Juliann Sivulka
ISBN: 9781133311133 113331113X 9781111345310 1111345317
Número OCLC: 770486418
Descrição: 430 s.
Conteúdos: Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.

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Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  Ler mais...

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Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Ler mais...

 
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