跳到内容
Soap, Sex, and Cigarettes : A Cultural History of American Advertising 预览资料
关闭预览资料
正在查...

Soap, Sex, and Cigarettes : A Cultural History of American Advertising

著者: Juliann Sivulka
出版商: Boston : Cengage Learning, 2012
版本/格式:   Print book : 英语 : 2. ed查看所有的版本和格式
数据库:WorldCat
提要:
Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: History
文件类型:
所有的著者/提供者: Juliann Sivulka
ISBN: 9781133311133 113331113X 9781111345310 1111345317
OCLC号码: 770486418
描述: 430 s.
内容: Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The Rise of a Consumer Economy. 4. 1920-1929 The Roaring Twenties. 5. 1930-1945 The Depression and World War II. 6. 1945-1960 The Postwar Boom. PART IV: POSTMODERN ADVERTISING. 7. 1960-1975 The Creative Revolution. 8. 1975-1990 From Positioning to Image Building. 9. 1990-1999 The Information Revolution. PART V: ADVERTISING IN THE NEW MILLENNIUM. 10. Since 2000 The Digital Age.

摘要:

Examines how American advertising both mirrors society and creates it. This title explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements  再读一些...

评论

社评

出版商概要

Introduction. PART I: HISTORICAL OVERVIEW. 1. 1492-1880 The Beginnings. PART II: EARLY AMERICAN ADVERTISING. 2. 1880-1900 Selling the Goods. PART III: MODERN AMERICAN ADVERTISING. 3. 1900-World I The 再读一些...

 
用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!
确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/770486418> # Soap, Sex, and Cigarettes : A Cultural History of American Advertising
    a schema:Book, schema:CreativeWork ;
   library:oclcnum "770486418" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   schema:about <http://id.worldcat.org/fast/797762> ; # Advertising--Social aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh2009113798> ; # Advertising--History
   schema:about <http://experiment.worldcat.org/entity/work/data/25352581#Topic/kulturhistorie> ; # Kulturhistorie
   schema:about <http://id.loc.gov/authorities/subjects/sh85001172> ; # Advertising--Social aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/25352581#Topic/usa> ; # USA
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://experiment.worldcat.org/entity/work/data/25352581#Topic/reklame> ; # Reklame
   schema:bookEdition "2. ed." ;
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://viaf.org/viaf/9120089> ; # Juliann Sivulka
   schema:datePublished "2012" ;
   schema:description "Examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/25352581> ;
   schema:genre "History" ;
   schema:inLanguage "en" ;
   schema:name "Soap, Sex, and Cigarettes : A Cultural History of American Advertising" ;
   schema:productID "770486418" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/770486418#PublicationEvent/boston_cengage_learning_2012> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/25352581#Agent/cengage_learning> ; # Cengage Learning
   schema:workExample <http://worldcat.org/isbn/9781133311133> ;
   schema:workExample <http://worldcat.org/isbn/9781111345310> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/770486418> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/25352581#Agent/cengage_learning> # Cengage Learning
    a bgn:Agent ;
   schema:name "Cengage Learning" ;
    .

<http://id.loc.gov/authorities/subjects/sh2009113798> # Advertising--History
    a schema:Intangible ;
   schema:name "Advertising--History" ;
    .

<http://id.loc.gov/authorities/subjects/sh85001172> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects" ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising" ;
    .

<http://id.worldcat.org/fast/797762> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects" ;
    .

<http://viaf.org/viaf/9120089> # Juliann Sivulka
    a schema:Person ;
   schema:familyName "Sivulka" ;
   schema:givenName "Juliann" ;
   schema:name "Juliann Sivulka" ;
    .

<http://worldcat.org/isbn/9781111345310>
    a schema:ProductModel ;
   schema:isbn "1111345317" ;
   schema:isbn "9781111345310" ;
    .

<http://worldcat.org/isbn/9781133311133>
    a schema:ProductModel ;
   schema:isbn "113331113X" ;
   schema:isbn "9781133311133" ;
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.