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Soar : how the world's best airline brands delight customers and inspire employees

Author: Shashank Nigam; Matthew Sharpe
Publisher: United States : IdeaPress Publishing, [2016] ©2016
Edition/Format:   Print book : English
Summary:
An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to  Read more...
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Details

Document Type: Book
All Authors / Contributors: Shashank Nigam; Matthew Sharpe
ISBN: 9781940858142 1940858143
OCLC Number: 950444428
Description: 223 pages : illustrations (some color) ; 21 cm.
Responsibility: Shashank Nigam ; with Matthew Sharpe.

Abstract:

An airline has over 50 different brand touchpoints at which it can choose to operate exactly as it has in the past or to exceed expectations at each step and become truly exceptional. This book aims to highlight 10 exceptional airline brands which are thinking differently about branding, and executing brilliantly. There is an exceptional breed of airlines that continue to win in their markets because they dare to think differently. They dare to challenge the conventional wisdom and industry norms. Some proactively borrow concepts from consumer industries; some choose to put customers at the heart of their business; some choose to empower their staff to lead the brand. Yet, they all aim to create an experience that the customers will appreciate, pay for and share about - in their own different ways. This book sets a new direction on and a new attitude towards airline marketing.

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