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Social data analytics : collaboration for the enterprise

Author: Krish Krishnan; Shawn P Rogers
Publisher: Amsterdam : Elsevier, [2014] ©2015
Series: Morgan Kaufmann Series on Business Intelligence.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Krishnan, Krish.
Social Data Analytics : Collaboration for the Enterprise.
Burlington : Elsevier Science, ©2014
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Krish Krishnan; Shawn P Rogers
ISBN: 9780123977809 0123977800
OCLC Number: 895660706
Notes: Includes index.
Description: 1 online resource.
Contents: Cover; Title Page; Copyright Page; Dedication; Contents; List of figures; Acknowledgments; Preface; Chapter 1 --
A New Universe of Data; Understanding Social Analytic Platforms; Platform Functions; Alerting and Workflow; Collaboration; Integration/Application Programming Interfaces; Natural Language Processing; Platform Analytic Functions; Geospatial Analysis; Sentiment Analysis; Influence Analysis; Machine Data Analysis; Demographic Analysis; Brand Affinity; Text Analytics; Chapter 2 --
Social Analytics in the Enterprise; Summary; Put Employees First; Pilot, Experiment, Learn. Alstom's Pillars of CollaborationGovernance; How to Measure Success; Success Is More Than Metrics; What's Next?; Chapter 3 --
Social Business Intelligence; Social Analytics and Business Intelligence Integration; Social Media; CRM; Marketing Strategy; Business Intelligence; Case Study; SMS Campaign: Route 66 Harley-Davidson; Call to Action; Objective; Strategy; Results; Lessons learned; Chapter 4 --
Four Steps to Social Business Intelligence; Step 1: Creating and Engaging Social Media Presence; Stage 1: Set up a Strategy and Goals to Accomplish; Stage 2: Make a Plan and Content Calendar. Stage 3: Post Your Content With ConsistenceStage 4: Engage! Don't Just Post; Stage 5: Monitor What Works Best and Does Not Work; Step 2: Tie Social Media Monitoring to Your Business Goals; Step 3: Decide on Collaboration; Step 4: Examine Analytics for Insights; Results; Conclusion; Chapter 5 --
Valuable Data for the Enterprise; Understanding Social Data Types; Behavioral Data; Sentiment Data; Social Graph Data; Location/Geographic Data; Rich Media Data; Chapter 6 --
Accessing the Data; Acquire; Refine; Classify; Categorize; Discovery; Metricize; Challenges in Data Quality. Delivering the InfrastructureDelivering Access to Data; How Does the Enterprise Use This Data; Chapter 7 --
Social Platforms; Understanding the Social Network Landscape; Blogging Communities; Crowdsourced Content; Discussion Forums; Gaming Communities; Live Streaming; Micro-blogging; Sharing Networks; Special-Interest Platforms; Social Platforms; Ratings and Reviews; Chapter 8 --
Social Business Intelligence and Collaboration; Increasing Customer Focus and Transforming to Customer-Driven Enterprise; An Integrated Approach; Enabling a Better Cross-Sell and Up-Sell Opportunity; Business Benefits. Social Media and SoftwareSocial Intelligence; Solution Architecture; Chapter 9 --
Social Media and Network Monitoring; Bringing the External to the Internal --
How to Create a Platform; Perspective on Social Media Tools; Chapter 10 --
Your First Project; Background; Social Analytics Strategy; The First Project Implementation; Proof of Value Exercise; Appendix; Summary; Solution; Results; Summary; Solution; Result; Summary; Background; Objectives; What They Did; How They Did It; Evaluation Approach; Results; Integration; Summary; Challenge; Solution; Results; The Future; Index.
Series Title: Morgan Kaufmann Series on Business Intelligence.
Responsibility: Krish Krishnan, Shawn P. Rogers.

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Suitable for professionals who want to employ social data for analytics and business intelligence (BI), this book provides a comprehensive overview of the technologies and platforms and shows you how  Read more...

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"...useful for instrumenting business owners and managers with the basic knowledge to talk to technical staff, and it provides a lot of food for thought. It presents several case studies throughout Read more...

 
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