RT Web Page DB /z-wcorg/ DS http://worldcat.org ID 819572249 LA English UL http://public.eblib.com/choice/publicfullrecord.aspx?p=1122436 T1 Social entrepreneurship : how businesses can transform society A1 Lyons, Thomas S., PB Praeger PP Santa Barbara, Calif. YR 2013 SN 9780313393426 0313393427 AB "As government and the private sector repeatedly prove themselves unable to come to terms with social and environmental challenges, the potential of entrepreneurship to address these ills is increasingly attractive. Social entrepreneurs are able--and willing--to develop innovative solutions and assume the risk necessary to take on large, systemic issues, offering hope that problems can ultimately be solved. Social entrepreneurship is the practice of using the mindset, tools, techniques, and processes of entrepreneurship to confront pressing social issues--an intriguing concept that American business is just beginning to understand. Social Entrepreneurship: How Businesses Can Transform Society brings together a group of expert contributors who offer the very latest thinking about the tremendous potential of this rapidly growing field. Unlike other books on the subject that tend to be merely descriptive and/or inspirational, this set comprises three hands-on, how-to volumes that dig deeply into the major factors that impact social entrepreneurship. Each volume addresses one of three important aspects of setting up and running a successful enterprise: legal/organizational structure; marketing; and performance measurement and management. The author examines root concepts in detail, and spotlights opportunities, challenges, and the considerations involved in implementation. Practitioners will especially appreciate the set's practical insights and the contributors' efforts to link theory to practice in a way that facilitates effective action."--Provided by publisher.