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Social judgment : assimilation and contrast effects in communication and attitude change

Author: Muzafer Sherif; Carl Iver Hovland
Publisher: Westport, Conn. : Greenwood Press, 1980, ©1961.
Series: Yale studies in attitude and communication, v. 4.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

The results of collaborative research on attitudes and attitude change in terms of basic findings and principles from laboratory studies of judgment in general and of assimilation-contrast effects in  Read more...

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Document Type: Book
All Authors / Contributors: Muzafer Sherif; Carl Iver Hovland
ISBN: 0313224382 9780313224386
OCLC Number: 6708156
Notes: Reprint of the ed. published by Yale University Press, New Haven, which was issued as v. 4 of Yale studies in attitude and communication.
Description: xii, 218 pages : illustrations ; 23 cm
Series Title: Yale studies in attitude and communication, v. 4.
Responsibility: by Muzafer Sherif and Carl I. Hovland.

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