skip to content
Social marketing for public health : global trends and success stories Preview this item
ClosePreview this item
Checking...

Social marketing for public health : global trends and success stories

Author: Hong Cheng; Philip Kotler; Nancy Lee
Publisher: Sudbury, Mass. : Jones and Bartlett, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Health Behavior, Education, & Promotion

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Social marketing for public health.
Sudbury, Mass. : Jones and Bartlett, ©2011
(DLC) 2009022876
(OCoLC)391390619
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Hong Cheng; Philip Kotler; Nancy Lee
ISBN: 9781449610081 1449610080
OCLC Number: 665817527
Description: 1 online resource (xxv, 422 pages) : illustrations
Contents: Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee --
Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee --
Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz --
Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill --
Tuberculosis: Keys to Success in Peru / Nancy R. Lee --
Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt [and others] --
Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi --
Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson --
Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw --
"Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman --
Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford --
"Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang --
Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose --
Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande [and others] --
Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan --
Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan.
Responsibility: edited By Hong Cheng, Philip Kotler, Nancy R. Lee.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/665817527> # Social marketing for public health : global trends and success stories
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "665817527" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mau> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/802926476#Place/sudbury_mass> ; # Sudbury, Mass.
   schema:about <http://experiment.worldcat.org/entity/work/data/802926476#Topic/medical_administration> ; # MEDICAL--Administration
   schema:about <http://id.worldcat.org/fast/953194> ; # Health promotion
   schema:about <http://id.worldcat.org/fast/1082238> ; # Public health
   schema:about <http://id.worldcat.org/fast/1122635> ; # Social marketing
   schema:about <http://dewey.info/class/362.10688/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/802926476#Topic/social_marketing> ; # Social Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/802926476#Topic/public_health> ; # Public Health
   schema:about <http://experiment.worldcat.org/entity/work/data/802926476#Topic/health_promotion> ; # Health Promotion
   schema:about <http://experiment.worldcat.org/entity/work/data/802926476#Topic/medical_practice_management_&_reimbursement> ; # MEDICAL--Practice Management & Reimbursement
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/279289764> ; # Hong Cheng
   schema:contributor <http://viaf.org/viaf/14771959> ; # Philip Kotler
   schema:contributor <http://viaf.org/viaf/119923978> ; # Nancy Lee
   schema:copyrightYear "2011" ;
   schema:datePublished "2011" ;
   schema:description "Social Marketing for Public Health / Hong Cheng, Philip Kotler and Nancy R. Lee -- Reducing Tobacco Use in the United States: A Public Health Success Story ... So Far / Nancy R. Lee -- Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity / Francois Lagarde, Cathie Kryzanowski and James H. Mintz -- Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth / Ruth Massingill -- Tuberculosis: Keys to Success in Peru / Nancy R. Lee -- Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers / Rowena Merritt [and others] -- Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy / Giuseppe Fattori, Paola Artoni and Marcello Tedeschi -- Establishing a Healthy Drinking Culture: Systembolaget-Alcohol Monopoly and Public Health in Sweden / Karin M. Ekstrom and Lena Hansson -- Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria / Willard D. Shaw -- "Safe Water Saves Lives": Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar / Steven W. Honeyman -- Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Kazakhstan / Donald Ruschman, Randi Thompson and Tatiana Stafford -- "Love Your Liver, Improve Your Health": A Hepatitis B Prevention and Educational Campaign in China / Hong Cheng, Jun Qiao and Huixin Zhang -- Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information / Morikazu Hirose -- Successful Contraceptive Social Marketing Attempts in India / Sameer Deshpande [and others] -- Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Singapore / Kavita Karan -- Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia / Samantha Snitow and Linda Brennan."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/802926476> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/391390619> ;
   schema:name "Social marketing for public health : global trends and success stories"@en ;
   schema:productID "665817527" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/665817527#PublicationEvent/sudbury_mass_jones_and_bartlett_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/802926476#Agent/jones_and_bartlett> ; # Jones and Bartlett
   schema:url <http://site.ebrary.com/id/10529985> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=337143> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=3319025> ;
   schema:workExample <http://worldcat.org/isbn/9781449610081> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/665817527> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/802926476#Agent/jones_and_bartlett> # Jones and Bartlett
    a bgn:Agent ;
   schema:name "Jones and Bartlett" ;
    .

<http://experiment.worldcat.org/entity/work/data/802926476#Topic/medical_administration> # MEDICAL--Administration
    a schema:Intangible ;
   schema:name "MEDICAL--Administration"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/802926476#Topic/medical_practice_management_&_reimbursement> # MEDICAL--Practice Management & Reimbursement
    a schema:Intangible ;
   schema:name "MEDICAL--Practice Management & Reimbursement"@en ;
    .

<http://id.worldcat.org/fast/1082238> # Public health
    a schema:Intangible ;
   schema:name "Public health"@en ;
    .

<http://id.worldcat.org/fast/1122635> # Social marketing
    a schema:Intangible ;
   schema:name "Social marketing"@en ;
    .

<http://id.worldcat.org/fast/953194> # Health promotion
    a schema:Intangible ;
   schema:name "Health promotion"@en ;
    .

<http://viaf.org/viaf/119923978> # Nancy Lee
    a schema:Person ;
   schema:birthDate "1932" ;
   schema:familyName "Lee" ;
   schema:givenName "Nancy" ;
   schema:name "Nancy Lee" ;
    .

<http://viaf.org/viaf/14771959> # Philip Kotler
    a schema:Person ;
   schema:familyName "Kotler" ;
   schema:givenName "Philip" ;
   schema:name "Philip Kotler" ;
    .

<http://viaf.org/viaf/279289764> # Hong Cheng
    a schema:Person ;
   schema:birthDate "1958" ;
   schema:familyName "Cheng" ;
   schema:givenName "Hong" ;
   schema:name "Hong Cheng" ;
    .

<http://worldcat.org/isbn/9781449610081>
    a schema:ProductModel ;
   schema:isbn "1449610080" ;
   schema:isbn "9781449610081" ;
    .

<http://www.worldcat.org/oclc/391390619>
    a schema:CreativeWork ;
   rdfs:label "Social marketing for public health." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/665817527> ; # Social marketing for public health : global trends and success stories
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.