skip to content
Social marketing in India Preview this item
ClosePreview this item
Checking...

Social marketing in India

Author: Sameer Deshpande; Nancy R Lee
Publisher: New Delhi : SAGE, 2013. ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Deshpande, Sameer.
Social marketing in India
(DLC) 2013035954
(OCoLC)857754285
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sameer Deshpande; Nancy R Lee
ISBN: 9788132118671 8132118677
OCLC Number: 880878012
Description: 1 online resource (xiii, 424 pages) : illustrations
Contents: Foreword Philip Kotler --
I: UNDERSTANDING SOCIAL MARKETING --
Defining Social Marketing --
10 Steps in the Strategic Marketing Planning Process --
16 Tips for Success --
II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT --
Determining Research Needs and Options --
Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis --
III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS --
Segmenting, Evaluating, and Selecting Target Audiences --
Setting Behavior Objectives and Goals --
Identifying Barriers, Benefits, the Competition, and Influential Others --
IV: DEVELOPING SOCIAL MARKETING STRATEGIES --
Crafting a Desired Positioning --
Product: Creating a Product Platform --
Price: Determining Monetary and Nonmonetary Incentives and Disincentives --
Place: Making Access Convenient and Pleasant --
Promotion: Deciding on Messages, Messengers, and Creative Strategies --
Promotion: Selecting Communication Channels --
V: MANAGING SOCIAL MARKETING PROGRAMS --
Developing a Plan for Monitoring and Evaluation --
Establishing Budgets and Finding Funding --
Creating an Implementation Plan and Sustaining Behavior --
Epilogue --
Appendix: Social Marketing Planning Worksheets --
Name Index --
Subject Index.
Responsibility: Sameer Deshpande, Nancy R. Lee.

Abstract:

A title that is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and  Read more...

Reviews

Editorial reviews

Publisher Synopsis

This text invites professionals working in government, nonprofit, corporate, and funding communities in India to take advantage of the well-accepted social marketing framework and improve success of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/880878012> # Social marketing in India
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
   library:oclcnum "880878012" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ii> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3901939264#Topic/social_marketing_india> ; # Social marketing--India
   schema:about <http://experiment.worldcat.org/entity/work/data/3901939264#Topic/social_science_human_services> ; # SOCIAL SCIENCE--Human Services
   schema:about <http://dewey.info/class/361.00688/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/3901939264#Topic/political_science_public_policy_social_services_&_welfare> ; # POLITICAL SCIENCE--Public Policy--Social Services & Welfare
   schema:about <http://experiment.worldcat.org/entity/work/data/3901939264#Place/india> ; # India.
   schema:about <http://experiment.worldcat.org/entity/work/data/3901939264#Topic/social_marketing> ; # Social marketing
   schema:author <http://experiment.worldcat.org/entity/work/data/3901939264#Person/deshpande_sameer> ; # Sameer Deshpande
   schema:author <http://experiment.worldcat.org/entity/work/data/3901939264#Person/lee_nancy_r> ; # Nancy R. Lee
   schema:bookFormat schema:EBook ;
   schema:datePublished "2013" ;
   schema:description "This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behaviors to undertake a systematic and comprehensive approach to behaviour change rather than jumping to the stage of producing just ads or distributing condoms. The book will convince readers when employing social marketing, it takes more than this. The book illus."@en ;
   schema:description "Foreword Philip Kotler -- I: UNDERSTANDING SOCIAL MARKETING -- Defining Social Marketing -- 10 Steps in the Strategic Marketing Planning Process -- 16 Tips for Success -- II: ANALYZING THE SOCIAL MARKETING ENVIRONMENT -- Determining Research Needs and Options -- Choosing a Purpose and Focus for Your Plan and Conducting a Situation Analysis -- III: SELECTING TARGET AUDIENCES, OBJECTIVES, AND GOALS -- Segmenting, Evaluating, and Selecting Target Audiences -- Setting Behavior Objectives and Goals -- Identifying Barriers, Benefits, the Competition, and Influential Others -- IV: DEVELOPING SOCIAL MARKETING STRATEGIES -- Crafting a Desired Positioning -- Product: Creating a Product Platform -- Price: Determining Monetary and Nonmonetary Incentives and Disincentives -- Place: Making Access Convenient and Pleasant -- Promotion: Deciding on Messages, Messengers, and Creative Strategies -- Promotion: Selecting Communication Channels -- V: MANAGING SOCIAL MARKETING PROGRAMS -- Developing a Plan for Monitoring and Evaluation -- Establishing Budgets and Finding Funding -- Creating an Implementation Plan and Sustaining Behavior -- Epilogue -- Appendix: Social Marketing Planning Worksheets -- Name Index -- Subject Index."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/3901939264> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/857754285> ;
   schema:name "Social marketing in India"@en ;
   schema:productID "880878012" ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=1698974> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=784849> ;
   schema:url <http://site.ebrary.com/id/10875387> ;
   schema:url <http://ebookcentral.proquest.com/lib/ucm/detail.action?docID=1698974> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=e000xna&AN=784849> ;
   schema:workExample <http://worldcat.org/isbn/9788132118671> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/880878012> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/3901939264#Person/deshpande_sameer> # Sameer Deshpande
    a schema:Person ;
   schema:familyName "Deshpande" ;
   schema:givenName "Sameer" ;
   schema:name "Sameer Deshpande" ;
    .

<http://experiment.worldcat.org/entity/work/data/3901939264#Person/lee_nancy_r> # Nancy R. Lee
    a schema:Person ;
   schema:familyName "Lee" ;
   schema:givenName "Nancy R." ;
   schema:name "Nancy R. Lee" ;
    .

<http://experiment.worldcat.org/entity/work/data/3901939264#Topic/political_science_public_policy_social_services_&_welfare> # POLITICAL SCIENCE--Public Policy--Social Services & Welfare
    a schema:Intangible ;
   schema:name "POLITICAL SCIENCE--Public Policy--Social Services & Welfare"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901939264#Topic/social_marketing_india> # Social marketing--India
    a schema:Intangible ;
   schema:name "Social marketing--India"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/3901939264#Topic/social_science_human_services> # SOCIAL SCIENCE--Human Services
    a schema:Intangible ;
   schema:name "SOCIAL SCIENCE--Human Services"@en ;
    .

<http://worldcat.org/isbn/9788132118671>
    a schema:ProductModel ;
   schema:isbn "8132118677" ;
   schema:isbn "9788132118671" ;
    .

<http://www.worldcat.org/oclc/857754285>
    a schema:CreativeWork ;
   rdfs:label "Social marketing in India" ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/880878012> ; # Social marketing in India
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.