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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/661710 Title: Social marketing : perspectives and viewpoints Author: William Lazer; Eugene J Kelley Publisher: Homewood, Ill. : R.D. Irwin, 1973. ISBN/ISSN: 0256002843 9780256002843 OCLC:661710

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Social marketing : perspectives and viewpoints

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Social marketing : perspectives and viewpoints

Author:	William Lazer; Eugene J Kelley
Publisher:	Homewood, Ill. : R.D. Irwin, 1973.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Marketing -- Social aspects. Marketing. Sociale aspecten.
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Additional Physical Format:	Online version: Lazer, William. Social marketing: perspectives and viewpoints. Homewood, Ill., R.D. Irwin, 1973 (OCoLC)756466757
Document Type:	Book
All Authors / Contributors:	William Lazer; Eugene J Kelley Find more information about:
ISBN:	0256002843 9780256002843
OCLC Number:	661710
Description:	xiii, 505 p. : ill. ; 23 cm.
Contents:	[Part] 1. Social marketing: a conceptual framework -- A. Marketing's changing social role: conceptual foundations -- 1. Marketing's changing social relationships / William Lazer -- 2. The growing responsibilities of marketing / Robert J. Lavidge -- 3. Broadening the concept of marketing / Philip Kotler and Sidney J. Levy -- 4. Economic man vs. social man / David P. Eastburn -- B. The development of social marketing -- 5. Dimensions of social marketing / William Lazer -- 6. Social marketing: an approach to planned social change / Philip Kotler and Gerald Zaltman -- 7. Social responsibility and market performance / M. Neil Browne and Paul F. Haas -- 8. A generic concept of marketing / Philip Kotler -- [Part] 2. Consumers, consumerism, and marketing -- A. Nature and development -- 9. What consumerism means for marketers / Philip Kotler -- 10. Consumerism: an interpretation / Richard H. Buskirk and James T. Rothe -- 11. New opportunities in consumerism / E. Patrick McGuire -- B. Responses and implications -- 12. Responding to consumerism / David S.R. Leighton -- 13. Marketers fiddle while consumers burn / E.B. Weiss -- 14. The growing impact of consumerism on marketing-government relationships / Virginia Knauer -- 15. The consumer movement and public policy development / William Lazer -- [Part] 3. Marketing activities: social perspectives -- A. Social and ethical responsibilities of marketing -- 16. Integrating social feedback and social audits into corporate planning / Harry A. Lipson, Eugene J. Kelley, and Seymour Marshak -- 17. Marketing ethics and the consumer / Earl A. Clasen -- 18. A model for ethics in marketing / Robert Bartels -- 19. What are the social and ethical responsibilities of marketing executives? / James M. Patterson -- 20. Changing the social contract: a role for business / Melvin Anshen --B. Business and the quality of life -- 21. Business and the quality of life / Peter F. Drucker -- 22. Redeploying market resources toward new priorities: the new "consumer demand" / Hazel Henderson -- 23. The arts and the corporation / Arnold Gingrich -- 24. Next big industry: environmental improvement / James Brian Quinn -- C. Governmental impact on the marketplace -- 25. Perspective on public policy: comments on the "great debate" / Louis W. Stern -- 26. Some observations on the impact of antitrust merger policy on marketing / John C. Narver -- 27. The Federal Trade Commission and the regulation of advertising in the consumer interest / Dorothy Cohen -- 28. Business responsibility toward the market / E.T. Grether -- 29. Consumer protection via self-regulation / Louis L. Stern -- [Part] 4. Social interfaces of the marketing mix -- A. Product-services -- 30. The socio-ecological product / Etienne Cracco -- 31. Product risk to consumers / National Commission on Product Safety -- 32. Guidelines for warranty service after sale / George Fisk -- 33. The package, legislation, and the shopper / David M. Gardner -- 34. The consumer-business partnership / Frank E. McLaughlin -- B. Communications -- 35. Advertising: attacks and counters / Stephen A. Greyser -- 36. Morality in advertising: a public imperative / William G. Capitman -- 37. Children and promotion: new consumer battleground? / Scott Ward -- 38. Point of view: consumerism and consumer research / A.B. Blankenship -- C. Distribution -- 39. Recycling solid wastes: a channels-of-distribution problem / William G. Zikmund and William J. Stanton -- 40. Marketing to low-income neighborhoods: a systems approach / Kelvin A. Wall -- 41. Better deal for ghetto shoppers / Frederick D. Sturdivant -- 42. Do the poor pay more? / Charles S. Goodman.
Responsibility:	William Lazer, Eugene J. Kelley.

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"[Part] 1. Social marketing: a conceptual framework -- A. Marketing's changing social role: conceptual foundations -- 1. Marketing's changing social relationships / William Lazer -- 2. The growing responsibilities of marketing / Robert J. Lavidge -- 3. Broadening the concept of marketing / Philip Kotler and Sidney J. Levy -- 4. Economic man vs. social man / David P. Eastburn -- B. The development of social marketing -- 5. Dimensions of social marketing / William Lazer -- 6. Social marketing: an approach to planned social change / Philip Kotler and Gerald Zaltman -- 7. Social responsibility and market performance / M. Neil Browne and Paul F. Haas -- 8. A generic concept of marketing / Philip Kotler -- [Part] 2. Consumers, consumerism, and marketing -- A. Nature and development -- 9. What consumerism means for marketers / Philip Kotler -- 10. Consumerism: an interpretation / Richard H. Buskirk and James T. Rothe -- 11. New opportunities in consumerism / E. Patrick McGuire -- B. Responses and implications -- 12. Responding to consumerism / David S.R. Leighton -- 13. Marketers fiddle while consumers burn / E.B. Weiss -- 14. The growing impact of consumerism on marketing-government relationships / Virginia Knauer -- 15. The consumer movement and public policy development / William Lazer -- [Part] 3. Marketing activities: social perspectives -- A. Social and ethical responsibilities of marketing -- 16. Integrating social feedback and social audits into corporate planning / Harry A. Lipson, Eugene J. Kelley, and Seymour Marshak -- 17. Marketing ethics and the consumer / Earl A. Clasen -- 18. A model for ethics in marketing / Robert Bartels -- 19. What are the social and ethical responsibilities of marketing executives? / James M. Patterson -- 20. Changing the social contract: a role for business / Melvin Anshen --B. Business and the quality of life -- 21. Business and the quality of life / Peter F. Drucker -- 22. Redeploying market resources toward new priorities: the new "consumer demand" / Hazel Henderson -- 23. The arts and the corporation / Arnold Gingrich -- 24. Next big industry: environmental improvement / James Brian Quinn -- C. Governmental impact on the marketplace -- 25. Perspective on public policy: comments on the "great debate" / Louis W. Stern -- 26. Some observations on the impact of antitrust merger policy on marketing / John C. Narver -- 27. The Federal Trade Commission and the regulation of advertising in the consumer interest / Dorothy Cohen -- 28. Business responsibility toward the market / E.T. Grether -- 29. Consumer protection via self-regulation / Louis L. Stern -- [Part] 4. Social interfaces of the marketing mix -- A. Product-services -- 30. The socio-ecological product / Etienne Cracco -- 31. Product risk to consumers / National Commission on Product Safety -- 32. Guidelines for warranty service after sale / George Fisk -- 33. The package, legislation, and the shopper / David M. Gardner -- 34. The consumer-business partnership / Frank E. McLaughlin -- B. Communications -- 35. Advertising: attacks and counters / Stephen A. Greyser -- 36. Morality in advertising: a public imperative / William G. Capitman -- 37. Children and promotion: new consumer battleground? / Scott Ward -- 38. Point of view: consumerism and consumer research / A.B. Blankenship -- C. Distribution -- 39. Recycling solid wastes: a channels-of-distribution problem / William G. Zikmund and William J. Stanton -- 40. Marketing to low-income neighborhoods: a systems approach / Kelvin A. Wall -- 41. Better deal for ghetto shoppers / Frederick D. Sturdivant -- 42. Do the poor pay more? / Charles S. Goodman."

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Social marketing : perspectives and viewpoints

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