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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt |
| ISBN: | 0805824995 9780805824995 |
| OCLC Number: | 35701144 |
| Notes: | Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995. |
| Description: | xv, 457 p. ill. ; c24 cm. |
| Series Title: | Advertising and consumer psychology. |
| Responsibility: | edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt. |
| More information: |
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