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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/35701144 Title: Social marketing : theoretical and practical perspectives Author: Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, ©1997. ISBN/ISSN: 0805824995 9780805824995 OCLC:35701144

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Social marketing : theoretical and practical perspectives

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Social marketing : theoretical and practical perspectives

Author:	Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt
Publisher:	Mahwah, NJ : Lawrence Erlbaum Associates, ©1997.
Series:	Advertising and consumer psychology.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt Find more information about:
ISBN:	0805824995 9780805824995
OCLC Number:	35701144
Notes:	Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.
Description:	xv, 457 p. ill. ; c24 cm.
Contents:	1. Challenges for the Science and Practice of Social Marketing / Alan R. Andreasen -- 2. Social Marketing: Beyond the Nostalgia / William A. Smith -- 3. Advertising in the Social Marketing Mix: Getting the Balance Right / Martine Stead and Gerard Hastings -- 4. Public Health Education and Communication as Policy Instruments for Bringing About Changes in Behavior / Robert Hornik -- 5. Keep Me Posted: A Plea for Practical Evaluation / George I. Balch and Sharyn M. Sutton -- 6. From Madison Avenue to the Field: Cross-Cultural Uses of Media Research Technology / Jonathan P. Baggaley -- 7. Useful Correlates of Pro-Environmental Behavior / Michael R. Swenson and William D. Wells
Series Title:	Advertising and consumer psychology.
Responsibility:	edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
More information:	Publisher description

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