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Social marketing : theoretical and practical perspectives

Author: Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt
Publisher: Mahwah, NJ : Lawrence Erlbaum Associates, ©1997.
Series: Advertising and consumer psychology.
Edition/Format:   Book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Marvin E Goldberg; Martin Fishbein; Susan E Middlestadt
ISBN: 0805824995 9780805824995
OCLC Number: 35701144
Notes: Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995.
Description: xv, 457 p. ill. ; c24 cm.
Series Title: Advertising and consumer psychology.
Responsibility: edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt.
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