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The social media bible : tactics, tools, and strategies for business success

Author: Lon Safko
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"The bestselling bible for social media is now completely revised and updated!. The Social Media Bible, Second Edition (www.TSMB2.com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency. In this Second Edition, each of the three parts - Tactics, Tools, and Strategies - have  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Safko, Lon.
Social media bible.
Hoboken, N.J. : Wiley, ©2010
(DLC) 2010549677
(OCoLC)645673681
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lon Safko
ISBN: 9780470912683 0470912685 9780470912690 0470912693 9780470912706 0470912707
OCLC Number: 676695900
Description: 1 online resource (xix, 771 pages) : illustrations
Contents: What is social media? --
Say hello to social networking --
Everyone's a publisher --
It's not your father's email --
The world of web pages --
The internet forum --
The ubiquitous blog --
The wisdom of the wiki --
A picture is worth a thousand words (photo sharing) --
Talking about the podcast (audio create) --
Got audio? (audio sharing) --
Watch out for vlogs (video create) --
Got video (video sharing) --
Thumbs up for microblogging --
Live from anywhere, it's livecasting --
Virtual worlds, real impact --
Gaming the system : virtual gaming --
RSS, really simple syndication made simple --
Spotlight on search (search engine optimization) --
Marketing yourself (search engine marketing) --
The formidable fourth screen (mobile) --
Let the conversation begin (interpersonal) --
Social networks --
Publish --
Photo --
Audio --
Video --
Microblogging --
Livecasting --
Virtual worlds --
Gaming --
Productivity applications --
Aggregators --
RSS --
Search --
Mobile --
Interpersonal --
Analyze your existing media --
The social media trinity --
Integrate strategies --
Identify resources --
implement and measurement.
Responsibility: Lon Safko.

Abstract:

The bestselling bible for social media is now completely revised and updated! The Social Media Bible, Second Edition (www. TSMB2. com) is the most comprehensive resource that transforms the way  Read more...

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'A Bumper guide to social media marketing...show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).

 
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