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The Social Media Bible : Tactics, Tools, and Strategies for Business Success.

Author: Lon Safko
Publisher: Hoboken : John Wiley & Sons, 2012.
Edition/Format:   eBook : Document : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Safko, Lon
Social Media Bible : Tactics, Tools, and Strategies for Business Success
Hoboken : John Wiley & Sons, c2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lon Safko
ISBN: 9781118287231 1118287231 9781118283455 1118283457
OCLC Number: 787842591
Notes: Chapter 7: The Wisdom of the Wiki.
Description: 1 online resource (642 p.)
Contents: The Social Media Bible: Tactics, Tools & Strrategies for Business Success; Contents; Acknowledgments; Introduction; Part I--Tactics and Tools; Part II--Strategy; The Five Steps to Social Media Success; Social Media Experts; The ROI of Social Media; International Perspective; Chapter To-Do Lists; Part I: Tactics and Tools; Chapter 1: What Is Social Media?; Ask Your Audience; So What Is It?; Why Social Media?; Word of Mouth at the Speed of Light; Other Customers; B2B; Internal Customers; 15 Social Media Categories; Social Networking; Photo Sharing; Audio; Video; Microblogging; Livecasting. Virtual WorldsGaming; RSS and Aggregators; Search; Mobile; Interpersonal; Credits; Chapter 2: Say Hello to Social Networking; What's in It for You?; Back to the Beginning; What You Need to Know; Life Cycle; Contributing; Dunbar's Number; Social Network Examples; Facebook; What's in It for the User?; What's in It for Businesses?; Common Terms; Profile; Basics; About; Facebook Interface; Privacy Settings; Child Safety; Twitter; How It Works; What's in It for the User?; What's in It for Businesses?; Common Terms; Understanding the Tool; Other; Location-Based Social Media; How It Works. What's in It for the User?What's in It for Businesses?; Common Terms; Foursquare; Understanding the Tool; Other LBS; To-Do List; Conclusion; Downloads; Credits; Chapter 3: It's Not Your Father's E-Mail; What's in It for You?; Back to the Beginning; What You Need to Know; E-mail Terminology; Spam with Your SPAM?; Spam Filters or Content Filters; Content Really Is King; Tips, Techniques, and Tactics; The 1.54-Second Rule/5.0-Second Rule; Segment to Maximize Conversion; Day Parting Will Get It Read; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 4: The World of Web Pages. What's in It for You?Back to the Beginning; What You Need to Know; Awareness; Search; Research; Buy; Your Home Page Is Causing You Harm; Design Elements to Consider; Psychological Marketing; It's All about Conversion; B2B Success Metrics; Testing Different Landing Pages; Techniques and Tactics; Trademark Sucks; Keyword Placement; Frames; Flash; Page Titles; Constructing Regional and Local Campaigns; Offline Marketing Strategy; Affiliate Marketing; Website Platforms; In-House-Out-House; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 5: The Internet Forum; What's in It for You? Back to the BeginningWhat You Need to Know; Forum Rules and Regulations; Forum Moderator; Forum Administrator; Forum Registration; Forum Post; Forum Member; Forum Subscription; Forum Troll; Forum Spamming; Forum User Groups; Forum Guest; Text Message Shortcuts; Emoticons; Forum Social Networking; Create Your Own Forum Software; Forum Website; To-Do List; Conclusion; Downloads; Credits; Notes; Chapter 6: The Ubiquitous Blog; What's in It for You?; Back to the Beginning; What You Need to Know; To-Do List; 50 Rapid Fire Tips for Power Blogging; Conclusion; Downloads; Credits; Note.

Abstract:

The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest.

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