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The social media bible : tactics, tools, & strategies for business success

Autore: Lon Safko
Editore: Hoboken, N.J. : Wiley, ©2012.
Edizione/Formato:   book_printbook : English : 3rd edVedi tutte le edizioni e i formati
Banca dati:WorldCat
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Describes social media marketing and how businesses can use social media to increase sales and profits, including over one hundred tools and applications for crafting a successful social media strategy.
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Tipo documento: Book
Tutti gli autori / Collaboratori: Lon Safko
ISBN: 9781118269749 1118269748
Numero OCLC: 778327037
Note: Previous edition: 2010.
Includes index.
Descrizione: xviii, 622 pages : illustrations ; 25 cm
Contenuti: pt. 1. Tactics and tools --
What is social media? --
Say hello to social networking --
It's not your father's e-mail --
The world of web pages --
The Internet forum --
The ubiquitous blog --
The wisdom of the wiki --
A picture is worth a thousand words (photo sharing) --
Talk about the podcast (audio create) --
Got audio? (audio sharing) --
Watch out for vlogs (video create) --
Got video (video sharing) --
Thumbs up for microblogging --
Live from anywhere : it's livecasting --
Virtual worlds-real impact --
Gaming the system : virtual gaming --
RSS-Really Simple Syndication made simple --
Spotlight on search (search engine optimization) --
Marketing yourself (search engine marketing) --
The formidable fourth screen (mobile) --
Let the conversation begin (interpersonal) --
pt. 2. Strategy : the five steps to social media success --
Analyze your existing media --
The social media trinity --
Integrate strategies --
Identify resources --
Implement and measurement.
Responsabilità: Lon Safko.

Abstract:

Describes social media marketing and how businesses can use social media to increase sales and profits, including over one hundred tools and applications for crafting a successful social media strategy.

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