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The social media bible : tactics, tools & strategies for business success

Author: Lon Safko
Publisher: Hoboken, N.J. : Wiley, ©2012.
Edition/Format:   eBook : English : Third editionView all editions and formats
Database:WorldCat
Summary:
The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Safko, Lon.
Social media bible.
Hoboken, N.J. : Wiley, ©2012
(DLC) 2012418217
(OCoLC)778327037
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lon Safko
ISBN: 9781118287231 1118287231 9781118287231 9781118283455 1118283457 9781118284780 111828478X
OCLC Number: 797823629
Notes: Previous edition: 2010.
Description: 1 online resource (xviii, 622 pages) : illustrations, portraits
Contents: Tactics and tools: What is social media? ; Say hello to social networking ; It's not your father's e-mail ; The world of web pages ; The Internet forum ; The ubiquitous blog ; The wisdom of the wiki ; A picture is worth a thousand words (photo sharing) ; Talk about the podcast (audio create) ; Got audio? (audio sharing) ; Watch out for vlogs (video create) ; Thumbs up for microblogging ; Live from anywhere : it's livecasting ; Virtual worlds-real impact ; Gaming the system : virtual gaming ; RSS-Really Simple Syndication made simple ; Spotlight on search (search engine optimization) ; Marketing yourself (search engine marketing) ; The formidable fourth screen (mobile) ; Let the conversation begin (interpersonal) --
Strategy : the five steps to social media success: Analyze your existing media ; The social media trinity ; Integrate strategies ; Identify resources ; Implement and measurement.
Responsibility: Lon Safko.

Abstract:

The go-to guide to social media skills, now in an updated and revised Third Edition. The Social Media Bible is a comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

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