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Social media commerce for dummies

Author: Marsha Collier
Publisher: Hoboken, NJ : Wiley, ©2013.
Series: --For dummies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.
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Genre/Form: Electronic books
Livres numériques
Additional Physical Format: Print version:
Collier, Marsha.
Social media commerce for dummies.
Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2012
(OCoLC)806199694
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marsha Collier
ISBN: 9781118531952 1118531957 9781118461501 1118461509
OCLC Number: 819339853
Description: 1 online resource (xviii, 309 pages).
Contents: pt. I. Prepping for social media commerce --
pt. II. Adapting your web presence --
pt. III. Casting for and catching customers --
pt. IV. Supporting your social media commerce efforts --
pt. V. The part of tens.
Series Title: --For dummies.
Responsibility: Marsha Collier.
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Abstract:

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are  Read more...

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