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Social media crisis communications : preparing for, preventing, and surviving a public relations #fail

Author: Ann Marie Van den Hurk
Publisher: Indianapolis, Ind. : Que, 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Hurk, Ann Marie van den.
Social media crisis communications.
Indianapolis, Ind. : Que ; London : Pearson Education [distributor], 2013
(OCoLC)823552436
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ann Marie Van den Hurk
ISBN: 9780133353907 0133353907
OCLC Number: 850705712
Notes: Includes index.
Description: 1 online resource (1 volume) : illustrations
Contents: Introduction 1. Definition of a Crisis 2. The Social Platforms 3. New Dynamics Social Media Has Brought To Crisis Communications 4. The Good 5. The Bad 6. And The Ugly 7. Understand the Components of/Creation of a Crisis Communications Plan 8. Integrating Social Media into the Plan 9. Takeaways
Responsibility: Ann Marie Van den Hurk.

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