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Social media in rural China : social networks and moral frameworks

Author: Tom McDonald, (Assistant professor of sociology)
Publisher: London : UCL Press, 2016.
Series: Why we post.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
MCDONALD, TOM.
SOCIAL MEDIA IN RURAL CHINA.
[Place of publication not identified] : UCL PRESS, 2016
(OCoLC)957303209
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom McDonald, (Assistant professor of sociology)
ISBN: 9781910634691 1910634697
OCLC Number: 960852790
Description: 1 online resource (219 pages).
Contents: 1. Introduction and field site: down to the countryside --
2. The social media landscape: visibility and economy --
3. Visual postings: idealising family-love, marriage and 'little treasures' --
4. Relationships: circles of friends, encounters with strangers --
5. Moral accumulation: collecting credits on social media --
6. Broader relations: the family, the state and social media --
7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' --
Appendix. Methodology.
Series Title: Why we post.
Responsibility: Tom McDonald.

Abstract:

China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life.

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