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The social media industries

Author: Alan B Albarran
Publisher: New York : Routledge, 2013.
Series: Media management and economics series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"This volume examines how social media is evolving as an industry--it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical  Read more...
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Document Type: Book
All Authors / Contributors: Alan B Albarran
ISBN: 9780415523189 0415523184 9780415523196 0415523192 9780203121054 0203121058
OCLC Number: 774500138
Description: xx, 250 pages : illustrations ; 24 cm.
Contents: The Social Media Industries: Introduction and Overview / Alan B. Albarran --
A History of the Social Media Industries / David H. Goff --
The Paradoxes of Social Media: A Review of Theoretical Issues / Francisco J. Perez-Latre --
Business Models of Most-Visited U.S. Social Networking Sites / Jiyoung Cha --
Social Media Marketing / Paige Miller --
Social Media Content / Daniel Schackman --
Social Media and the Value of Truth: Navigating the Web of Morality / Berrin Beasley --
Traditional News Media's Use of Social Media / Tracy Collins Standley --
Privacy and Social Media / Laurie Thomas Lee --
Uses and Gratifications of Facebook Members 35 Years and Older / Aimee Valentine --
Social Media and Young Latinos / Alan B. Albarran --
Bridging the Great Divide: African American and Asian American Use of Social Media / Maria Williams-Hawkins --
The Social Media Industries: Summary and Future Directions / Alan B. Albarran.
Series Title: Media management and economics series.
Responsibility: edited by Alan B. Albarran.
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Abstract:

This volume examines how social media is evolving as an industry-it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships  Read more...

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