skip to content
Social media intelligence Preview this item
ClosePreview this item
Checking...

Social media intelligence

Author: Wendy Moe; David A Schweidel
Publisher: Cambridge : Cambridge University Press, 2014. ©2014
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product?  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Moe, Wendy.
Social media intelligence
(DLC) 2013030426
(OCoLC)855491740
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wendy Moe; David A Schweidel
ISBN: 9781139381338 1139381334
OCLC Number: 871316483
Description: 1 online resource
Contents: Part I. Foundations: 1. The beginnings of social media intelligence; 2. From politics to new products to sports, everyone has an opinion; Part II. Online Opinion or Online Noise: 3. Why do we share our opinions?; 4. The social effects of strangers; Part III. Conversational Trends: 5. Opinion ecosystems and the evolution within; 6. Is social media fragmenting the population?; Part IV. Social Media Intelligence: 7. Managing social media communities for better social media intelligence; 8. Cutting through the online chatter; 9. Intelligence integration; 10. Building social media intelligence into our strategies; 11. Moving from social media monitoring to social media intelligence.
Responsibility: Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.

Abstract:

This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

'This is the first book to combine meaningful analytical depth as well as practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/871316483> # Social media intelligence
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "871316483" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    schema:about <http://dewey.info/class/302.231/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/1416635633#Topic/marketing_social_aspects> ; # Marketing--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/1416635633#Topic/social_media> ; # Social media
    schema:about <http://experiment.worldcat.org/entity/work/data/1416635633#Topic/internet_marketing_social_aspects> ; # Internet marketing--Social aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/1416635633#Topic/consumers_research> ; # Consumers--Research
    schema:author <http://experiment.worldcat.org/entity/work/data/1416635633#Person/moe_wendy> ; # Wendy Moe
    schema:author <http://experiment.worldcat.org/entity/work/data/1416635633#Person/schweidel_david_a_1981> ; # David A. Schweidel
    schema:bookFormat schema:EBook ;
    schema:copyrightYear "2014" ;
    schema:datePublished "2014" ;
    schema:description "In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1416635633> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/855491740> ;
    schema:name "Social media intelligence"@en ;
    schema:productID "871316483" ;
    schema:url <http://www.ezplib.ukm.edu.my/login?url=http://dx.doi.org/10.1017/CBO9781139381338> ;
    schema:url <http://proquest.tech.safaribooksonline.de/9781107702820> ;
    schema:url <http://dx.doi.org/10.1017/CBO9781139381338> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=3004746> ;
    schema:url <http://proquest.safaribooksonline.com/?fpi=9781107702820> ;
    schema:url <http://proxy.library.carleton.ca/login?url=http://proquest.safaribooksonline.com/?uiCode=carleton&xmlId=9781107702820> ;
    schema:url <http://www.books24x7.com/marc.asp?bookid=58479> ;
    schema:workExample <http://worldcat.org/isbn/9781139381338> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/871316483> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1416635633#Person/moe_wendy> # Wendy Moe
    a schema:Person ;
    schema:familyName "Moe" ;
    schema:givenName "Wendy" ;
    schema:name "Wendy Moe" ;
    .

<http://experiment.worldcat.org/entity/work/data/1416635633#Person/schweidel_david_a_1981> # David A. Schweidel
    a schema:Person ;
    schema:birthDate "1981" ;
    schema:familyName "Schweidel" ;
    schema:givenName "David A." ;
    schema:name "David A. Schweidel" ;
    .

<http://experiment.worldcat.org/entity/work/data/1416635633#Topic/consumers_research> # Consumers--Research
    a schema:Intangible ;
    schema:name "Consumers--Research"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1416635633#Topic/internet_marketing_social_aspects> # Internet marketing--Social aspects
    a schema:Intangible ;
    schema:name "Internet marketing--Social aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/1416635633#Topic/marketing_social_aspects> # Marketing--Social aspects
    a schema:Intangible ;
    schema:name "Marketing--Social aspects"@en ;
    .

<http://worldcat.org/isbn/9781139381338>
    a schema:ProductModel ;
    schema:isbn "1139381334" ;
    schema:isbn "9781139381338" ;
    .

<http://www.books24x7.com/marc.asp?bookid=58479>
    rdfs:comment "from Skillsoft BusinessPro" ;
    rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://www.worldcat.org/oclc/855491740>
    a schema:CreativeWork ;
    rdfs:label "Social media intelligence" ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/871316483> ; # Social media intelligence
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.