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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
B J Mendelson
|ISBN:||9781250002952 1250002958 9781250017505 1250017505|
|Description:||227 pages ; 19 cm|
|Contents:||An introduction: Bullshit 101 : Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit --
pt. I. Social media is bullshit : There is nothing new under the sun or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this --
pt. II. Meet the people behind the bullshit : Maybe "social media" doesn't work so well for corporations, either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well) --
pt. III. How to sell bullshit without really trying : How to create and spread bullshit in seven easy steps ; And the answer is --
pt. IV. How to really make it on the web : Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto.
"B.J. isn't saying that all social media is worthless--he's saying far too much of the chatter and hype about it is. Read this book to hear from someone who actually knows what they're talking