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Social media management : technologies and strategies for creating business value

Author: Amy Van Looy
Publisher: Cham : Springer, [2015] ©2016
Series: Springer texts in business and economics
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Annotation

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields.

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy Van Looy
ISBN: 9783319219905 3319219901 3319219898 9783319219899
OCLC Number: 921985135
Description: 1 online resource (xix, 250 pages) : illustrations.
Contents: Introduction.- Definitions, Social Media Types and Tools.- Social media Strategy and Return on Investment.- Online Advertising and Viral Campaigns.- Social Customer Relationship Management.- Search Engine Optimization.- Sentiment Analysis and Opinion Mining (Business Intelligence).- Social Network Data and Predictive Mining (Business Intelligence).- e-Recruitment.- Crowdfunding.- Legal and Ethical Issues in Social Media.- Wrap-up.
Series Title: Springer texts in business and economics
Responsibility: Amy Van Looy.

Abstract:

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring  Read more...

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"This book ... is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the Read more...

 
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