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The social media manifesto

Author: Jed Hallam
Publisher: Houndsmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013. ©2013
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
JOIN THE SOCIAL MEDIA REVOLUTION Social technology has fundamentally changed the way in which businesses operate. The use of social technology is fast becoming a business-spanning medium that can affect the very organizational structure of a company and engaging with it quickly is key to making a business competitive, future minded, profitable and, perhaps most importantly in an increasingly competitive age,  Read more...
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Genre/Form: Electronic books
Case studies
Handbooks, manuals, etc
Additional Physical Format: Print version:
Hallam, Jed.
Social media manifesto.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2013
(DLC) 2012045719
(OCoLC)798059582
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jed Hallam
ISBN: 9781137271426 1137271426 9781283947572 1283947579
OCLC Number: 819421437
Description: 1 online resource (xv, 163 pages) : illustrations
Contents: Brand versus Business --
The Death of Digital, Mobile and Social Strategies --
Organsational Structure --
Marketing --
PR --
Sales --
Research and Development --
Human Resources --
Management and Strategy --
CSR and Community Relations --
Customer Service --
Retail --
Next Steps.
Responsibility: Jed Hallam.
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Abstract:

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM,  Read more...

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'Fantastic analyses of real issues in the world of Social. Jed has gone beyond the obvious to dig deep into areas that many do not attempt to. I will ask every marketer to give it a serious read. Read more...

 
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