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Social media marketing for digital photographers

Author: Lawrence Chan
Publisher: Indianapolis, IN : John Wiley & Sons, ©2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lawrence Chan
ISBN: 9781118214473 1118214471 111801412X 9781118014127 1283332906 9781283332903 9781118214367 1118214366
OCLC Number: 769189198
Notes: Includes index.
Description: 1 online resource : illustrations
Contents: #about the author; ##credits; #acknowledgments; #introduction; #chapter 1; The 2.0 Evolution; Dynamic Marketing; Earning Trust; Relevant Relationships; Emergence of Social Platforms; Social Politics; Socializing; #chapter2; SWOT Analysis; Structural Goals; Action Goals; Strategies Support Goals; Tactics Support Strategies; Socializing; #chapter 3; Zoom In; Examine; Capture; Evaluate; Socializing; #chapter 4; Action Plan; Know Thyself ... and Stick with It; Be Personable; Emotional Triggers; Amplify Your Message; Delivery Persona; Say What?; Become the Authority; Validation; #chapter 5.
Responsibility: Lawrence Chan.

Abstract:

With the rapid rise of both digital photography and social media, amateur photographers can now turn what was once a hobby into a thriving business. Social media sites such as Twitter, Facebook, LinkedIn, and Flickr offer loads of exciting marketing opportunities. This practical guide from a well-respected professional photographer shows you how to take advantage of social media to grow a profitable photography business. If you've been wondering which social media sites to use, how to use them, how often to use them, and more, this book is for you.

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