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Social media marketing for dummies : eLearning kit

Author: Phyllis Khare
Publisher: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], [2012] ©2012
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Facebook, Twitter, LinkedIn, YouTube -- social media is where your customers are, and where your business needs to have a solid presence. Learn how to stand out in the marketplace with this easy-to-use eLearning kit!"--Back cover.
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Document Type: Book
All Authors / Contributors: Phyllis Khare
ISBN: 9781118034705 1118034708
OCLC Number: 751747450
Notes: Includes index.
Description: 290 pages : illustrations (some color) ; 23 cm + 1 computer optical disc
Contents: Getting started with social media marketing --
Creating your strategic marketing and management plan --
Social media marketing on Twitter --
Social media marketing on Facebook --
Social media marketing on LinkedIn --
Social media marketing on YouTube --
Social media marketing with geolocation and location platforms --
Analysis and calculation: figuring your social ROI.
Other Titles: Social media marketing eLearning kit for dummies
Responsibility: by Phyllis Khare.

Abstract:

Valuable kit teaches social media marketing to learners of all levels If you want to master social media marketing, this valuable eLearning kit is just the ticket. This integrated course includes a  Read more...

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