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Social media marketing : the next generation of business engagement

Author: Dave Evans
Publisher: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Series: Serious skills.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., ©2010
(DLC) 2010034662
(OCoLC)646115297
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dave Evans
ISBN: 9780470944196 0470944196 9780470944219 0470944218 9780470944202 047094420X
OCLC Number: 670429016
Description: 1 online resource (xix, 388 pages) : illustrations.
Contents: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Series Title: Serious skills.
Responsibility: Dave Evans with Jake McKee.

Abstract:

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.  Read more...

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