skip to content
Social media marketing : the next generation of business engagement Preview this item
ClosePreview this item
Checking...

Social media marketing : the next generation of business engagement

Author: Dave Evans
Publisher: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Series: Serious skills.
Edition/Format:   eBook : Document : English : 1st edView all editions and formats
Database:WorldCat
Summary:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dave Evans
ISBN: 9780470944196 0470944196
OCLC Number: 670429016
Description: 1 online resource (xix, 388 p.) : ill.
Contents: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Series Title: Serious skills.
Responsibility: Dave Evans with Jake McKee.
More information:

Abstract:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

All user tags (4)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/670429016>
library:oclcnum"670429016"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/670429016>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--E-Commerce--Internet Marketing."
schema:about
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Marketing--Direct."
schema:about
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Mail Order."
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Marketing--Multilevel."
schema:about
rdf:typeschema:Intangible
schema:name"BUSINESS & ECONOMICS--Marketing--Telemarketing."
schema:about
schema:about
schema:author
schema:bookEdition"1st ed."
schema:bookFormatschema:EBook
schema:copyrightYear"2010"
schema:datePublished"2010"
schema:description"Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications."
schema:description"How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl."
schema:exampleOfWork<http://worldcat.org/entity/work/id/776706474>
schema:inLanguage"en"
schema:name"Social media marketing the next generation of business engagement"
schema:numberOfPages"388"
schema:publisher
schema:url<http://www.books24x7.com/marc.asp?bookid=41104>
schema:url<http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=339342>
schema:url<http://www.myilibrary.com?id=281750>
schema:url<http://site.ebrary.com/id/10419408>
schema:url<http://public.eblib.com/EBLPublic/PublicView.do?ptiID=624519>
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.