RT Web Page DB /z-wcorg/ DS http://worldcat.org ID 670429016 LA English UL http://www.books24x7.com/marc.asp?bookid=41104 T1 Social media marketing the next generation of business engagement A1 Evans, Dave,, PB Wiley Technology Pub. PP Indianapolis, Ind. YR 2010 SN 9780470944196 0470944196 9780470944219 0470944218 9780470944202 047094420X AB How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.