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Social media marketing : the next generation of business engagement

Autor: Dave Evans
Editorial: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Serie: Serious skills.
Edición/Formato:   Libro-e : Documento : Inglés (eng) : 1st edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Leer más
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Detalles

Género/Forma: Electronic books
Formato físico adicional: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Dave Evans
ISBN: 9780470944196 0470944196
Número OCLC: 670429016
Descripción: 1 online resource (xix, 388 p.) : ill.
Contenido: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Título de la serie: Serious skills.
Responsabilidad: Dave Evans with Jake McKee.
Más información:

Resumen:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

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