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Social media marketing : the next generation of business engagement

Auteur : Dave Evans
Éditeur : Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Collection : Serious skills.
Édition/format :   Livre électronique : Document : Anglais : 1st edVoir toutes les éditions et tous les formats
Base de données :WorldCat
Résumé :
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Lire la suite...
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Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., ©2010
(DLC) 2010034662
(OCoLC)646115297
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Dave Evans
ISBN : 9780470944196 0470944196 9780470944219 0470944218 9780470944202 047094420X
Numéro OCLC : 670429016
Description : 1 online resource (xix, 388 pages) : illustrations.
Contenu : Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Titre de collection : Serious skills.
Responsabilité : Dave Evans with Jake McKee.

Résumé :

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth.  Lire la suite...

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