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Social media marketing : the next generation of business engagement

Autore: Dave Evans
Editore: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Serie: Serious skills.
Edizione/Formato:   eBook : Document : English : 1st edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Per saperne di più…
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Genere/forma: Electronic books
Informazioni aggiuntive sul formato: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
Tipo materiale: Document, Risorsa internet
Tipo documento: Internet Resource, Computer File
Tutti gli autori / Collaboratori: Dave Evans
ISBN: 9780470944196 0470944196
Numero OCLC: 670429016
Descrizione: 1 online resource (xix, 388 p.) : ill.
Contenuti: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Titolo della serie: Serious skills.
Responsabilità: Dave Evans with Jake McKee.
Maggiori informazioni:

Abstract:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

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