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Social media marketing : the next generation of business engagement

Auteur: Dave Evans
Uitgever: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Serie: Serious skills.
Editie/Formaat:   eBoek : Document : Engels : 1st edAlle edities en materiaalsoorten bekijken.
Database:WorldCat
Samenvatting:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Meer lezen...
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Genre/Vorm: Electronic books
Aanvullende fysieke materiaalsoort: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
Genre: Document, Internetbron
Soort document: Internetbron, Computerbestand
Alle auteurs / medewerkers: Dave Evans
ISBN: 9780470944196 0470944196
OCLC-nummer: 670429016
Beschrijving: 1 online resource (xix, 388 p.) : ill.
Inhoud: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Serietitel: Serious skills.
Verantwoordelijkheid: Dave Evans with Jake McKee.
Meer informatie:

Fragment:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

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