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Social media marketing : the next generation of business engagement

Autor: Dave Evans
Editora: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
Séries: Serious skills.
Edição/Formato   e-book : Documento : Inglês : 1st edVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  Ler mais...
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Detalhes

Gênero/Forma: Electronic books
Formato Físico Adicional: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
Tipo de Material: Documento, Recurso Internet
Tipo de Documento: Recurso Internet, Arquivo de Computador
Todos os Autores / Contribuintes: Dave Evans
ISBN: 9780470944196 0470944196
Número OCLC: 670429016
Descrição: 1 online resource (xix, 388 p.) : ill.
Conteúdos: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
Título da Série: Serious skills.
Responsabilidade: Dave Evans with Jake McKee.
Mais informações:

Resumo:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

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