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Social media marketing : the next generation of business engagement

作者: Dave Evans
出版商: Indianapolis, Ind. : Wiley Technology Pub., ©2010.
叢書: Serious skills.
版本/格式:   電子書 : 文獻 : 英語 : 1st ed所有版本和格式的總覽
資料庫:WorldCat
提要:
How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business  再讀一些...
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類型/形式: Electronic books
其他的實體格式: Print version:
Evans, Dave, 1956-
Social media marketing.
Indianapolis, Ind. : Wiley Technology Pub., c2010
(DLC) 2010034662
(OCoLC)646115297
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Dave Evans
ISBN: 9780470944196 0470944196
OCLC系統控制編碼: 670429016
描述: 1 online resource (xix, 388 p.) : ill.
内容: Social business fundamentals --
Social media and customer engagement --
The new role of the customer --
Build a social business --
The social business ecosystem --
Run a social business --
Social technology and business decisions --
Social analytics, metrics, and measurement --
Five essential tips --
Social business building blocks --
Engagement on the social web --
Social CRM --
Social objects --
The social graph --
Social applications.
叢書名: Serious skills.
責任: Dave Evans with Jake McKee.
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摘要:

How to implement winning social media programs in business to improve products, services, and profits. A July 2009 Anderson Analytics study found 60% of the Internet population uses social networks and social media sites such as Facebook, MySpace, and Twitter. Written by Dave Evans, author of " Social Media Marketing: An Hour a Day " (Wiley) with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement €takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its appl.

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