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The Social Media MBA : Your Competitive Edge in Social Media Strategy Development and Delivery.

Author: Christer Holloman
Publisher: Hoboken : John Wiley & Sons, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Holloman, Christer.
Social Media MBA : Your Competitive Edge in Social Media Strategy Development and Delivery.
Hoboken : John Wiley & Sons, ©2011
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christer Holloman
ISBN: 9781119967224 1119967228
OCLC Number: 772844588
Description: 1 online resource (277 pages)
Contents: THE SOCIAL MEDIA MBA; CONTENTS; PREFACE; Part I: Foundation; Chapter 1: QUICK RECAP; Chapter 2: BRIDGING THE SOCIAL MEDIA GAP; Part II: Strategy Development; Chapter 3: INSPIRING AND FACILITATING CREATIVITY; Chapter 4: THE RISE OF BRANDED CONTENT; Chapter 5: POWER OF INTEGRATION; Chapter 6: INTENT IS THE NEW DEMOGRAPHIC; Chapter 7: TARGETING THE EASILY INFLUENCED NOT THE HIGHLY INFLUENTIAL; Part III: Strategy Delivery; Chapter 8: YOUR BEST ADVOCATES; Chapter 9: THE PROFIT MANIFESTO; Chapter 10: SOCIAL MEDIA BUSINESS ENGINEERING; Chapter 11: POWER STRUGGLES OF THE ADVOCATE AGE. Part IV: Case StudiesChapter 12: ARM; Chapter 13: AVIVA; Chapter 14: DELL; Chapter 15: EVANS CYCLES; Chapter 16: GLAXOSMITHKLINE; Chapter 17: KODAK; Chapter 18: ROYAL PHILIPS ELECTRONICS; Chapter 19: SAGE; Part V: The Future; Chapter 20: THE ETHNOCENTRIC BIAS; Chapter 21: DIGITAL DRAGONS, ELEPHANTS AND TIGERS; Chapter 22: DESIGN THINKING AND SOCIAL MEDIA; Chapter 23: GOD TECHNOLOGY; CONCLUSION; BIOGRAPHIES; INDEX.

Abstract:

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward. In addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or n.
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