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The social media MBA : your competitive edge in social media strategy development & delivery

Author: Christer Holloman; Eb Adeyeri
Publisher: Chichester, West Sussex, U.K. ; Hoboken, N.J. : Wiley, 2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christer Holloman; Eb Adeyeri
ISBN: 9781119963233 1119963230
OCLC Number: 749857753
Notes: Machine generated contents note: Preface 5 Part I. Foundation 8 1. Quick Recap 9 2. Bridging The Social Media Gap 18 Part II. Strategy Development 28 3. Inspiring And Facilitating Creativity 29 4. The Rise Of Branded Content 36 5. Power Of Integration 44 6. Intent Is The New Demographic 55 7. Targeting The Easily Influenced Not The Highly Influential 64 Part III. Strategy Delivery 74 8. Your Best Advocates 75 9. The Profit Manifesto 83 10. Social Media Business Engineering 94 11. Power Struggles Of The Advocate Age 105 Part IV. Case Studies 116 12. ARM 117 13. Aviva 120 14. Dell 123 15. Evans Cycles 126 16. GlaxoSmithKlein 129 17. Kodak 132 18. Phillips 136 19. Sage 139 Part V. Future 143 20. The Ethnocentric Bias 144 21. One Digital Dragons, Elephants and Tigers 153 22. Design Thinking and Social Media 164 23. God Technology 173 Conclusion 180 Biographies 182.
Includes index.
Description: x, 265 pages : illustrations ; 24 cm
Contents: Pt. I Foundation --
1.Quick Recap --
2.Bridging the Social Media Gap --
pt. II Strategy Development --
3.Inspiring and Facilitating Creativity --
4.The Rise of Branded Content --
5.Power of Integration --
6.Intent is the New Demographic --
7.Targeting the Easily Influenced Not the Highly Influential --
pt. III Strategy Delivery --
8.Your Best Advocates --
9.The Profit Manifesto --
10.Social Media Business Engineering --
11.Power Struggles of the Advocate Age --
pt. IV Case Studies --
12.ARM --
13.Aviva --
14.Dell --
15.Evans Cycles --
16.GlaxoSmithKline --
17.Kodak --
18.Royal Philips Electronics --
19.Sage --
pt. V The Future --
20.The Ethnocentric Bias --
21.Digital Dragons, Elephants and Tigers --
22.Design Thinking and Social Media --
23.God Technology.
Other Titles: MBA
Responsibility: Christer Holloman ; co-authors, Eb Adeyeri [and others].
More information:

Abstract:

Gives you the tools to make a difference to your organisation's social media strategy development and delivery going forward. This title offers an educational programme written for experienced social  Read more...

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'Standalone, easy-to-read chapters with a clear structure. (CPO Agenda, April 2012) Written with clear experience, bringing a new perspective to an older subject. (Professional Manager, May 2012)

 
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