skip to content
Social media metrics : how to measure and optimize your marketing investment Preview this item
ClosePreview this item
Checking...

Social media metrics : how to measure and optimize your marketing investment

Author: Jim Sterne
Publisher: Hoboken, N.J. : John Wiley, ©2010.
Series: New rules of social media series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jim Sterne
ISBN: 9780470583784 0470583789
OCLC Number: 502414026
Description: xxxi, 240 pages : illustrations ; 24 cm.
Contents: Getting focused : identifying goals --
Getting attention : reaching your audience --
Getting respect : identifying influence --
Getting emotional : recognizing sentiment --
Getting response : triggering action --
Getting the message : hearing the conversation --
Getting results : driving business outcomes --
Getting buy-in : convincing your colleagues --
Getting ahead : seeing the future.
Series Title: New rules of social media series.
Responsibility: Jim Sterne.

Abstract:

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/502414026> # Social media metrics : how to measure and optimize your marketing investment
    a schema:Book, schema:CreativeWork ;
    library:oclcnum "502414026" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/793254542#Place/hoboken_n_j> ; # Hoboken, N.J.
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nju> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/market_research> ; # market research
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/social_media_economic_aspects> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/online_marketing> ; # Online-Marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/erfolgskontrolle> ; # Erfolgskontrolle
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/bewertung> ; # Bewertung
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/internet_marketing> ; # Internet marketing
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/marketing_research> ; # Marketing research
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/social_media> ; # Social Media
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/soziale_software> ; # Soziale Software
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/online_social_networks_economic_aspects> ; # Online social networks--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/virtuelle_gemeinschaft> ; # Virtuelle Gemeinschaft
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/econometrics> ; # econometrics
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/online_werbung> ; # Online-Werbung
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/werbeerfolgskontrolle> ; # Werbeerfolgskontrolle
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/marketing> ; # Marketing
    schema:about <http://id.loc.gov/authorities/subjects/sh2010113589> ; # Social media--Economic aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/werbung> ; # Werbung
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/online_community> ; # Online-Community
    schema:about <http://dewey.info/class/658.872/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/world_wide_web_2_0> ; # World Wide Web 2.0
    schema:about <http://experiment.worldcat.org/entity/work/data/793254542#Topic/internet> ; # Internet
    schema:bookFormat bgn:PrintBook ;
    schema:copyrightYear "2010" ;
    schema:creator <http://viaf.org/viaf/76539517> ; # Jim Sterne
    schema:datePublished "2010" ;
    schema:description "Getting focused : identifying goals -- Getting attention : reaching your audience -- Getting respect : identifying influence -- Getting emotional : recognizing sentiment -- Getting response : triggering action -- Getting the message : hearing the conversation -- Getting results : driving business outcomes -- Getting buy-in : convincing your colleagues -- Getting ahead : seeing the future."@en ;
    schema:description "A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/793254542> ;
    schema:genre "Nonfiction"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/793254542#Series/the_new_rules_of_social_media_series> ; # The new rules of social media series
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/793254542#Series/new_rules_of_social_media_series> ; # New rules of social media series.
    schema:name "Social media metrics : how to measure and optimize your marketing investment"@en ;
    schema:productID "502414026" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/502414026#PublicationEvent/hoboken_n_j_john_wiley_2010> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/793254542#Agent/john_wiley> ; # John Wiley
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=019014904&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:url <http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=019014904&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA> ;
    schema:workExample <http://worldcat.org/isbn/9780470583784> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBB009127> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/502414026> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/793254542#Place/hoboken_n_j> # Hoboken, N.J.
    a schema:Place ;
    schema:name "Hoboken, N.J." ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Series/new_rules_of_social_media_series> # New rules of social media series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/502414026> ; # Social media metrics : how to measure and optimize your marketing investment
    schema:name "New rules of social media series." ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Series/the_new_rules_of_social_media_series> # The new rules of social media series
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/502414026> ; # Social media metrics : how to measure and optimize your marketing investment
    schema:name "The new rules of social media series" ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/internet> # Internet
    a schema:Intangible ;
    schema:name "Internet"@en ;
    schema:name "internet"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/internet_marketing> # Internet marketing
    a schema:Intangible ;
    schema:name "Internet marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/marketing> # Marketing
    a schema:Intangible ;
    schema:name "Marketing"@en ;
    schema:name "marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/marketing_research> # Marketing research
    a schema:Intangible ;
    schema:name "Marketing research"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/online_social_networks_economic_aspects> # Online social networks--Economic aspects
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh2006006990> ;
    schema:name "Online social networks--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/social_media_economic_aspects> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/virtuelle_gemeinschaft> # Virtuelle Gemeinschaft
    a schema:Intangible ;
    schema:name "Virtuelle Gemeinschaft"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/werbeerfolgskontrolle> # Werbeerfolgskontrolle
    a schema:Intangible ;
    schema:name "Werbeerfolgskontrolle"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/793254542#Topic/world_wide_web_2_0> # World Wide Web 2.0
    a schema:Intangible ;
    schema:name "World Wide Web 2.0"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2010113589> # Social media--Economic aspects
    a schema:Intangible ;
    schema:name "Social media--Economic aspects"@en ;
    .

<http://viaf.org/viaf/76539517> # Jim Sterne
    a schema:Person ;
    schema:birthDate "1955" ;
    schema:familyName "Sterne" ;
    schema:givenName "Jim" ;
    schema:name "Jim Sterne" ;
    .

<http://worldcat.org/isbn/9780470583784>
    a schema:ProductModel ;
    schema:isbn "0470583789" ;
    schema:isbn "9780470583784" ;
    .

<http://www.worldcat.org/title/-/oclc/502414026>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/502414026> ; # Social media metrics : how to measure and optimize your marketing investment
    schema:dateModified "2018-08-18" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.