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Social media metrics : how to measure and optimize your marketing investment

Author: Jim Sterne
Publisher: Hoboken, N.J. : John Wiley, ©2010.
Series: New rules of social media series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Social Media Metrics gives you an A-Z guide to using date to drive your social media marketing efforts. Inside you'll find how best to assess your Twitter and Facebook followings, how to maximize your social media ROI, how to use social media metrics to effectively make your case to skeptics, and much more. --From publisher's description.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sterne, Jim, 1955-
Social media metrics.
Hoboken, N.J. : John Wiley, ©2010
(DLC) 2010003833
(OCoLC)502414026
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jim Sterne
ISBN: 9780470622568 0470622563 1282551116 9781282551114 9780470622582 047062258X
OCLC Number: 630057560
Description: 1 online resource (xxxi, 240 pages) : illustrations.
Contents: Getting focused : identifying goals --
Getting attention : reaching your audience --
Getting respect : identifying influence --
Getting emotional : recognizing sentiment --
Getting response : triggering action --
Getting the message : hearing the conversation --
Getting results : driving business outcomes --
Getting buy-in : convincing your colleagues --
Getting ahead : seeing the future.
Series Title: New rules of social media series.
Responsibility: Jim Sterne.

Abstract:

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is  Read more...

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